Pure possibility

Specialized Bike Components came to CDA at the inception of a new line of hydration containers called Purist. With a proprietary technology that allowed flavors to remain pure, Purist promised to elevate the experience of beverages. CDA was brought in to partner in brand development and strategy for Purist, as well as for the promotional launch.

As lead designer, I took inspiration from the exquisite product design of the Purist team and worked with our team to evoke a brand that was stripped down to its essentials. In a true partnership with our client, I helped to lead the identity design, art direction, and environmental design resulting in a brand experience that delivered a new way to think about beverages and embodied the pure essence of hydration.

Copy adapted from CDA website