A taste of generosity

For the second consecutive year, CDA partnered with Napa Valley Vintners Association, to create a suite of materials for Auction Napa Valley, a celebration that annually benefits local disadvantaged families. On the heels of the region’s devastating wildfires, CDA wanted to inspire guests with renewed optimism and understated elegance.

As lead designer, I worked with a concept of “old meeting new” creating juxtaposition in the event identity by bringing together references to classic design styles with more modern and bold executions. Invitation-style type settings met industrial-inspired typefaces, a bright color palette offset beautiful scenic photography. The result was an event identity that was elevated and joyful, reflecting the resilience of the community and the generosity that overflowed glasses and hearts.

Copy adapted from CDA website