A delicious snackapade
Hatch was tasked with reimaging a classic childhood snack into a new flavor adventure for Krave’s innovative natural-flavored marshmallow snack Smashmallow. Rooting the brand in adventure where flavor either transported you down memory lane or to a whole new place, we wanted to tap into nostalgia by creating a sense of a personal and sweet “snackapade”.
As lead designer, my concept featured the flavored marshmallows as the centerpiece for the worlds that transported you to a snacking adventure. Each flavor had a distinct world and adventure it could transport you to. After creating the initial logo, packaging design and illustrations, we teamed up with illustrator, Owen Davey to take these worlds even further.
Credits
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Hatch
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Krave
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Creative Directors: Joel Templin, Katie Jain, Nicole Flores
Design Director: Javier Garcia
Lead Designer: Kelly Wahlstrom
Junior Designer: Pear Weerawong
Illustrator: Owen Davey
Senior Production Manager: Richard Erikson
Photographer: Annabelle Breakey
Copywriters: Susan Carp and Julie Marcus
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Brand launch
Visual identity
Packaging
Illustration
Web Design