Love your workplace
Envoy is a mid-sized San Francisco-based start-up that is challenging the status quo of the way a workplace works. Beginning with its flagship product of Visitors, Envoy now has a broad offering of products that help streamline the entire office experience and bring delight to the employees that use them.
During my tenure at Envoy, as my role evolved from senior brand designer to head of brand design. I helped lead a variety of projects that ranged from a brand overhaul and implementation to overseeing a 10-million-dollar brand campaign that included global OOH efforts, digital advertising, and events.
As head of brand design, I grew the team from one to six and managed a vibrant multidisciplinary team of brand, web, and video creatives. Additionally, we engaged external agencies, illustrators, and animators to help bring this brand to life.
The Envoy brand is rooted in the idea of bringing life to work. We often talked about transforming the mundane tasks of day-to-day office work into something that provided joy through the ease with which it worked. Our brand visual language reflected this joy with our playful illustrations filled with color and expression. We engaged illustrator Lisa Engler to create our office world, creating not only a library of diverse characters, but lively office scenes, and backdrops. Animator Felipe Vargas brought these illustrations to life in a variety of campaigns that featured the characters ‘making hybrid work’, or ‘loving their workplace’.
Typography and color palette followed these cues, resulting in a flexible system that was able to span from product renderings to campaign collateral and narrative-driven scenes. The Envoy brand is energetic and engaging and endears the audience to the joys of being in the workplace together.
Credits
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Envoy
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Head of Brand Design
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CEO: Larry Gadea
VP of Marketing: Micha Hershman
Head of Brand Design: Kelly Wahlstrom, preceded by Amy Devereux
Brand Designers: Jake Russell Gavino, Megan Teves, Chin Lee
Web Designers: Rebecca Suby-Long, Ryan Huntsinger, Meaghan Hendricks
Video Producer: Brandon Choi
Web Developer: Andy Adams
Illustrators: Lisa Engler, Jonathan Ball, Anna Hurley
Animator: Felipe Vargas
Copy: Madison Stein, Content, and Marketing Teams
Production: Andreea Luca
Branding Strategy: Butcher Shop
Campaign Agency: MX Group
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Brand redesign
Visual identity
Web design
Campaign design
Advertising
Illustration
Animation
Video
Event and environmental design
Collateral